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PostPosted: Mon Dec 14, 2009 6:44 am 
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The latest chapter in the Sad Saga of Tiger...

Quote:
Accenture ends sponsorship of Tiger
Associated Press
Updated: December 13, 2009, 11:27 PM EST

Global consulting firm Accenture PLC has ended its relationship with Tiger Woods, marking the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced and he announced an indefinite leave from the sport to work on his marriage.

In its first statement since the Woods' scandal erupted, Accenture said Sunday the golfer is "no longer the right representative" after the "circumstances of the last two weeks." The move ends a six-year relationship during which the firm credited its "Go on, be a Tiger" campaign with boosting its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."

The firm plans to immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010. An Accenture spokeswoman declined to comment further. Advertising firm Young & Rubicam, which has handled the company's Tiger Woods ads, also would not comment on the move.

One of the risks of advertising tied to a celebrity is that "your image gets carried by someone you can't control," said Jonathan Bernstein, president of Bernstein Crisis Management.

"They definitely understand there's damage," Bernstein said of Accenture.

Accenture's advertising campaign was almost entirely built around Woods and his success, portraying his ability to sink a key putt or hit out of the rough. If Woods had acknowledged mistakes and said he would be back in a month, Accenture might be able to ride it out, said Rick Burton, a professor of sports management at Syracuse University, in an interview.

But Accenture can't afford to wait for what could be a long time before Woods returns.

"They had tied everything in their campaign to Tiger Woods it appeared," he said. "If he's not golfing, those ads don't make sense."

Burton said Accenture's billboards and airport advertising need to be replaced quickly. Without a backup plan, the company might fall back on something simple and conservative that could highlight its logo.

"It is probably prudent to take a low-key, conservative approach until they determine what their next message is that they want to send," he said. Accenture will have to determine whether it wants to stick with sports or whether its been too burned by what happened and will go another route, Burton added.

"Accenture has made a decision to not continue with their sponsorship. We are disappointed but respect their decision," said Mark Steinberg, Woods' agent at IMG Worldwide. The PGA Tour said it would have no comment.

Accenture has been title sponsor since 2001 of the Match Play Championship, a lucrative World Golf Championship event that draws the top 64 players from the world ranking. Accenture earlier this year renewed its sponsorship of the tournament through 2014. The contract is separate from its business endorsement with Woods.

The management consulting, technology services and outsourcing company has clients in more than 120 countries and about 177,000 employees across 52 countries. Starting as the consulting arm of now-defunct accounting firm Arthur Andersen, it split off in 1989 under the name Andersen Consulting, eventually ending all ties with Andersen and changing its name to Accenture.

The company went public in 2001 and now has a market cap of $26 billion. Earlier this year Accenture shifted its place of incorporation from Bermuda to Ireland, where it has done business for about 40 years.

Woods' array of endorsements helped him become the first sports star to earn $1 billion, according to Forbes. But while not terminating its relationship completely, another major Woods sponsor pulled away this weekend.

On Saturday, Gillette, which uses the slogan "The best a man can get," said it won't air advertisements featuring Woods or include him in public appearances for an unspecified time. Woods was hired by Gillette in 2007 and has been in ads for Gillette Fusion Power razors with titles like "Phenom" and "Champions" with other stars including tennis great Roger Federer and soccer player Thierry Henry.

Woods' personal troubles also took another turn Saturday, according to a report. Officials from Florida's Department of Children and Families went to the golfer's home that afternoon, RadarOnline.com reported, citing an unnamed source.

There has been speculation that a domestic incident may have led to Woods' crash early on Nov. 27 when his SUV hit a fire hydrant and a neighbor's tree as he was leaving his home. Woods has denied those allegations and said his wife Elin was courageous in trying to aid him after he was injured.

"Child abuse, adult investigations in the state of Florida are confidential," agency spokeswoman Carrie Hoeppner told the New York Daily News. "I'm just not able by law to give confirmation about whether we visited the family and that is in the interest of protecting the child."

TMZ.com reported that an agency official visited the home for a "well-being check" after receiving a complaint.

The couple has been married five years and has a 2-year-old daughter Sam and a 10-month-old son Charlie.

Orange County Sheriff Department's deputies accompanied the family agency officials, RadarOnline.com reported.

"Our deputies met with members of the Department of Children and Families," Capt. Angelo Nieves told the Web site. "But all details are being kept secret."

Despite all the turmoil, other sponsors have continued to stick with Woods for the time being.

Electronic Arts, whose EA Sports division has been selling Tiger Woods video golf games for a decade, said Sunday, "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged." The game's next edition featuring Woods comes out in six months.

AT&T said Sunday that it continues to evaluate its relationship with the golfer. Watch maker Tag Heuer did not return a call Sunday, but its Web site continues to display photos of Woods wearing the Link and Golf Watch models.

Nike Inc. said late Friday that it supported Woods' decision to take time off.

Seems that Tiger may have taken quite literally the Nike slogan "Just Do It".
What could he get for an endorsement deal now? The Bunny Ranch? ;) ;)

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PostPosted: Mon Dec 14, 2009 6:53 am 
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Eldrick can become the new face of infidelity like Clinton or John Edwards...

Tiger Woods AshleyMadison.com Cheating Website $5 Million Endorsement Deal

http://www.popcrunch.com/tiger-woods-as ... ment-deal/

AshleyMadison.com, an infamous dating website serving those who cheat, is offering big bucks for an endorsement from golf’s embattled tiger.

“Life is Short. Have an Affair,” teases the tagline on the popular website.

On Thursday, TMZ.com obtained a contract AshleyMadison.com sent to disgraced billionaire Tiger Woods this week, offering the world’s most prolific golfer $5 million for “advertisement, endorsement, sale and promotion” of their site. AshleyMadison.com bosses can’t think of a more suitable face for their cause as Tiger fends off reports that he’s cheated on his young wife with at least three women in the past year.

The web site made headlines earlier this year when one of it’s tasteless ads was banned from the Super Bowl. “Who Are You Doing After the Game?” the ad asked above a picture of a scantily clad woman.

AshleyMadison.com has 3.5 million members, making it the largest online dating site for people in relationships, according to creator and CEO Noel Biderman.

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Bingyu "Betty" Wang, Skip for the Chinese National Womens Curling Team
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PostPosted: Wed May 31, 2017 4:17 pm 
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